2025 marked a defining year for Shinaraa, as the brand grew its global footprint and deepened its commitment to sustainability through new retail spaces and international trade fair showcases. From Shanghai to New York to Los Angeles, Shinaraa continued to champion timeless, ethical womenswear crafted with purpose and artistry.
CHIC Shanghai – Connecting with Asia’s Fashion Scene
Shinaraa showcased its collections at CHIC Shanghai 2025, China’s most influential fashion trade fair. The event served as a key platform to connect with Asia’s vibrant fashion ecosystem—engaging with industry buyers, media, and retailers seeking sustainable, design-forward labels. The participation opened fresh dialogues around responsible luxury and cross-market collaborations across Greater China.
PMQ Hong Kong – A Homecoming Store Launch
Bringing the brand closer to its roots, Shinaraa inaugurated a flagship boutique at PMQ Hong Kong, the city’s creative landmark for emerging designers and design-led enterprises. The space reflects Shinaraa’s ethos of minimal elegance, offering an immersive retail experience that mirrors the brand’s dedication to conscious craftsmanship and meaningful storytelling.
Flying Solo NYC – Debuting in the Heart of SoHo
Wolf & Badger Los Angeles – Expanding to the U.S. West Coast
Shinaraa further expanded stateside with its debut at Wolf & Badger Los Angeles, situated in the city’s art and fashion hub. Known for its curated selection of ethical and independent brands, Wolf & Badger provides an ideal platform for Shinaraa’s modern aesthetic, connecting with environmentally aware consumers and stylists who value sustainability as much as style.
HKTDC CENTRESTAGE – Showcasing Hong Kong Creativity
Back home, Shinaraa participated in HKTDC CENTRESTAGE 2025, Hong Kong’s flagship international fashion trade event. The showcase reaffirmed the brand’s role as part of Asia’s new generation of sustainable fashion innovators, aligning with CENTRESTAGE’s mission to celebrate design excellence and inspire global collaboration.
Reflecting on a Year of Intentional Growth
2025 taught us that global expansion doesn't mean losing sight of purpose. Every new retail partnership, every trade fair showcase, and every conversation reinforced what we've believed from the start: sustainable fashion belongs on the world stage, not as an alternative, but as the standard.From the creative energy of PMQ Hong Kong to the independent spirit of Flying Solo NYC, from Los Angeles' conscious consumers to Shanghai's design-forward buyers, we've found our community. People who understand that timeless style and ethical production aren't opposing forces, they're inseparable.As we close this chapter and look toward 2026, we're grateful to everyone who's chosen Shinaraa, championed our vision, and proven that conscious fashion has a place in every closet, every city, every market.Here's to the year ahead and to the community building it with us.