Conscious Design At Shinaraa: Where Science Meets Artistic Expression
Sustainability Ethos
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METHODOLOGY
Design with purpose. We merge scientific research with ergonomic principles to create garments that are stylish, functional, and made to last. Our approach reduces waste while elevating artistic expression.
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T.Y.W (TRACK YOUR WEAR)
Creations should be loved, not disposable. Our Track Your Wear philosophy encourages mindful appreciation, building a deeper connection with your pieces through intentional design and longevity.
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FABRICS & DYES
We go beyond buzzwords, choosing organic fabrics, plant based dyes, and vegan leather for both durability and minimal environmental impact. Each selection unites refined luxury with genuine care for the planet.
Our Sustainability Methodology:
Thoughtful Design for a Better Future
Zero Waste Design
Our sustainable luxury production process minimizes waste by repurposing ALL fabric scraps into future collections, starting with our debut line.
Creating a dedicated sustainable home collection featuring upcycled luxury textiles transformed into premium accessories, including duvet covers, tablecloths, and curtains. Each piece tells a unique story of conscious luxury and creative sustainability
Plant Based Materials
We exclusively sourcing premium organic fabrics and natural dyes to create sustainable luxury fashion with minimal environmental impact and we are also committed to sustainable manufacturing practices throughout our production process
Design for Longevity
Innovative Track-Your-Wear (TYW) system promotes conscious consumption by helping customers monitor garment usage.
Expert sustainable pattern-making ensures perfect fit, encouraging frequent wear and reducing fashion waste. Premium craftsmanship guarantees lasting quality, supporting our commitment to sustainable luxury fashion
T.Y.W
(Track Your Wear)
Wear, Track, Sustain
Shinaraa’s Track-Your-Wear (TYW) Label is designed to promote mindful fashion and garment longevity. By tracking how often you wear a piece, you build a stronger connection to your wardrobe while embracing sustainability.
How It Works:
Each time you wear an item, mark a cross on the TYW Label grid. Once full, it signifies a well-loved, sustainable garment, proving that fashion isn’t about excess but about cherishing what we own.
This simple practice encourages conscious consumption, reduces waste, and extends the lifespan of your clothes.
Join us in making fashion more meaningful, track your wear, cherish your clothes, and sustain the planet.
Fabrics & Plant based dyes
Sustainable Luxury Fabrics & Natural Dyes
We exclusively source premium organic fabrics from India, including sustainable hemp, organic silk, and natural cotton. Our commitment to eco-friendly materials reflects our dedication to sustainable luxury fashion.
These conscious fabric choices not only support environmental sustainability but also enhance wearer comfort and wellbeing, as research shows that natural materials positively impact skin health.
Our sustainable dyeing practices feature:
a. Natural plant based dyes for eco friendly coloration
b. Traditional madder root for pink and red hues
c. Organic indigo leaves for natural blue tones
d. Energy-efficient production methods (cotton uses 50% less energy than polyester)
Sustainable Luxury Materials:
Organic Hemp: Sustainable and durable
Natural Silk: Luxurious and eco-friendly
Organic Cotton: Sustainable comfort
Bemberg Fabric: Innovative eco-material
Education: Beyond Fashion
At Shinaraa, fashion isn’t just about style, it’s about knowledge. We are committed to educating consumers on the craftsmanship behind every garment, fostering a deeper appreciation for quality fashion, and encouraging conscious decision-making.
Through our social media channels, we share insights into design, materials, and sustainability, making fashion more transparent and accessible. We believe that informed choices lead to a more responsible industry.
If you have ideas or collaborations that align with our mission, we’d love to hear from you. Let’s work together to shape a more thoughtful and sustainable future for fashion.